When you think of Venice, one of the first things that come to mind is the vibrant, romantic canals or the stunning architecture of Piazza San Marco. But there’s another essential part of Venetian culture that travelers often overlook: the Spritz. This iconic Venetian aperitif has become so ingrained in the city’s culture that it’s impossible to imagine a visit without indulging in this refreshing drink. Whether you’re relaxing by the canals or mingling with locals in a lively piazza, enjoying a Spritz is one of the best ways to soak in the Venetian lifestyle.
The Origins of the Spritz
The story of the Spritz begins in the 19th century, not in Venice, but across the Adriatic in Austria. During the Austrian occupation of the Veneto region, soldiers found the local wines too strong for their taste. To dilute the intensity of the wine, they added sparkling water, creating what they called a “spritz,” from the German word spritzen, meaning “to splash” or “to spray.”
As time passed, the Venetians embraced this bubbly, refreshing drink, but they added their own twist. In the early 20th century, the Venetian version of the Spritz evolved to include a splash of bittersweet liqueur, and by the 1950s, the modern Spritz we know today was born. Over the years, this light and vibrant aperitif became an integral part of Venetian social life.
Types of Spritz
The Spritz is more than just a drink in Venice; it’s a tradition, a way of life, and a taste of the city’s vibrant culture. While most people know the classic Aperol Spritz, Venice offers a variety of spritzes, each with its unique flavor and character. Whether you prefer something sweet, bitter, or refreshing, there’s a spritz to match every mood.
Aperol Spritz
Aperol is the most famous aperitif in Venice. Whenever you are in the city, you’ll notice orange drinks everywhere, enjoyed by almost everyone. Naturally, your curiosity will kick in, and you’ll find yourself wondering, What is that drink?
- Taste: Sweet, slightly bitter, and citrusy.
- Color: Bright orange.
Campari Spritz
Campari is another iconic Italian aperitif, known for its bold, bitter flavor and deep red color. In Venice, you’ll often see people enjoying a vibrant red drink, and chances are, it’s a Campari Spritz. This version is slightly stronger and more bitter than the Aperol Spritz, making it a favorite for those who enjoy a more intense and sophisticated taste.
- Taste: Bold and bitter, with a deep, herbal flavor.
- Color: Ruby red.
Select Spritz
Select is a Venetian classic and the original aperitif used in the first spritzes. Created in Venice in 1920, it has a rich history and a unique, balanced flavor that sets it apart from other aperitifs. With its ruby red hue and hints of citrus and herbal notes, Select offers a bittersweet taste that pairs perfectly with prosecco and soda water. Often garnished with a green olive instead of the usual orange slice, the Select Spritz has a distinct Venetian charm that makes it a must-try when visiting the city. It’s the perfect drink for anyone looking to taste the true essence of Venice’s cocktail culture.
- Taste: A perfect balance of bitter and sweet, with hints of vanilla and herbs.
- Color: Deep red.
Cynar Spritz
The Cynar Spritz is a hidden gem among Venetian aperitifs, offering a completely different experience compared to its more famous counterparts. Cynar, made from artichokes and a mix of 13 herbs, has a rich, earthy, and slightly bitter taste that sets it apart. While not as popular as Aperol or Campari, it’s cherished by those who enjoy unique and complex flavors. If you’re in Venice and want to try something a little off the beaten path, this spritz is definitely worth a sip!
- Taste: Earthy and herbal, made with Cynar, a liqueur derived from artichokes.
- Color: Dark amber.
When and Where to Enjoy a Spritz
Spritz is typically enjoyed during aperitivo time—between 5 PM and 8 PM. You’ll find locals gathering at small bars or “bacari,” enjoying a Spritz with cicchetti (Venetian-style tapas).
If you’re exploring Venice for the first time, head to the Cannaregio or Dorsoduro neighborhoods, where prices are lower and the atmosphere feels more authentic.
How Much Does a Spritz Cost in Venice?
The price of a Spritz depends on where you order it:
- At a bacaro: Around €3–€5, which is affordable and great for a casual experience.
- At a café in tourist areas: €8–€12, especially if you’re seated in a prime location like St. Mark’s Square.
Pro Tips from Locals
- Don’t stir your Spritz — let the layers blend naturally.
- Always pair it with a small snack (many places offer it free).
- Try different types before choosing your favorite.
The Perfect Time to Drink a Spritz in Venice
The best time to enjoy a Spritz in Venice is during the evening, especially just before sunset. As the sun goes down, the city looks magical — the canals shine, and the air feels calm. At this golden hour, sipping a cold Spritz by the water feels truly special.
Of course, you can have it anytime, but the soft light and quiet mood in the evening make it the perfect moment to relax and enjoy the beauty of Venice.
Yes! Many bars offer alcohol-free versions using soda, orange juice, and bitter syrups.
Yes, as long as you’re respectful and not causing disturbance. Public drinking is common but always be polite.
The atmosphere. In Venice, a Spritz isn’t just a drink — it’s a ritual, enjoyed beside canals and in centuries-old piazzas.
Final Thoughts
The Spritz isn’t just a cocktail—it’s a way to immerse yourself in Venetian culture. Whether you prefer the sweetness of Aperol, the boldness of Campari, or the authenticity of Select, there’s a Spritz for every palate. As you explore Venice, take a moment to sit at a local bar, sip this iconic drink, and watch the city’s beauty unfold around you. Cheers to Venice, and as the Venetians say, Salute!
