When you think of Venice, one of the first things that come to mind is the vibrant, romantic canals or the stunning architecture of Piazza San Marco. But there’s another essential part of Venetian culture that travelers often overlook: the Spritz. This iconic Venetian aperitif has become so ingrained in the city’s culture that it’s impossible to imagine a visit without indulging in this refreshing drink. Whether you’re relaxing by the canals or mingling with locals in a lively piazza, enjoying a Spritz is one of the best ways to soak in the Venetian lifestyle.
The Origins of the Spritz
The story of the Spritz begins in the 19th century, not in Venice, but across the Adriatic in Austria. During the Austrian occupation of the Veneto region, soldiers found the local wines too strong for their taste. To dilute the intensity of the wine, they added sparkling water, creating what they called a “spritz,” from the German word spritzen, meaning “to splash” or “to spray.”
As time passed, the Venetians embraced this bubbly, refreshing drink, but they added their own twist. In the early 20th century, the Venetian version of the Spritz evolved to include a splash of bittersweet liqueur, and by the 1950s, the modern Spritz we know today was born. Over the years, this light and vibrant aperitif became an integral part of Venetian social life.
What Makes a Classic Spritz?
A traditional Venetian Spritz is made from three basic ingredients: Prosecco, Aperol (or sometimes Campari), and a splash of soda water. This combination of dry, sweet, and bubbly elements creates a refreshing drink perfect for the warm Venetian evenings. Let’s break down the key ingredients:
- Prosecco: The star of the show is Prosecco, a sparkling white wine from the Veneto region, which gives the Spritz its crisp, effervescent character. Prosecco adds lightness and a touch of sweetness, balancing the bitterness of the other ingredients.
- Aperol or Campari: Aperol, an Italian aperitif made from orange, rhubarb, and various herbs, is the most common choice in Venice, giving the Spritz its characteristic bright orange hue. For those who prefer a stronger, more bitter flavor, Campari, a more potent red bitter liqueur, is sometimes used.
- Soda Water: A splash of soda water or sparkling water adds effervescence and helps to cut through the bitterness of the Aperol or Campari, making the drink refreshing and easy to sip.
The result is a drink that’s not too strong, but just strong enough to stimulate your appetite before dinner, which is why it’s often consumed as part of the Venetian aperitivo ritual.
Types of Spritz
The Spritz is more than just a drink in Venice; it’s a tradition, a way of life, and a taste of the city’s vibrant culture. While most people know the classic Aperol Spritz, Venice offers a variety of spritzes, each with its unique flavor and character. Whether you prefer something sweet, bitter, or refreshing, there’s a spritz to match every mood.
Aperol Spritz

Aperol is the most famous aperitif in Venice. Whenever you are in the city, you’ll notice orange drinks everywhere, enjoyed by almost everyone. Naturally, your curiosity will kick in, and you’ll find yourself wondering, What is that drink?
- Taste: Sweet, slightly bitter, and citrusy.
- Color: Bright orange.
Campari Spritz

Campari is another iconic Italian aperitif, known for its bold, bitter flavor and deep red color. In Venice, you’ll often see people enjoying a vibrant red drink, and chances are, it’s a Campari Spritz. This version is slightly stronger and more bitter than the Aperol Spritz, making it a favorite for those who enjoy a more intense and sophisticated taste.
- Taste: Bold and bitter, with a deep, herbal flavor.
- Color: Ruby red.
Select Spritz

Select is a Venetian classic and the original aperitif used in the first spritzes. Created in Venice in 1920, it has a rich history and a unique, balanced flavor that sets it apart from other aperitifs. With its ruby red hue and hints of citrus and herbal notes, Select offers a bittersweet taste that pairs perfectly with prosecco and soda water. Often garnished with a green olive instead of the usual orange slice, the Select Spritz has a distinct Venetian charm that makes it a must-try when visiting the city. It’s the perfect drink for anyone looking to taste the true essence of Venice’s cocktail culture.
- Taste: A perfect balance of bitter and sweet, with hints of vanilla and herbs.
- Color: Deep red.
Cynar Spritz

The Cynar Spritz is a hidden gem among Venetian aperitifs, offering a completely different experience compared to its more famous counterparts. Cynar, made from artichokes and a mix of 13 herbs, has a rich, earthy, and slightly bitter taste that sets it apart. While not as popular as Aperol or Campari, it’s cherished by those who enjoy unique and complex flavors. If you’re in Venice and want to try something a little off the beaten path, this spritz is definitely worth a sip!
- Taste: Earthy and herbal, made with Cynar, a liqueur derived from artichokes.
- Color: Dark amber.
How to Enjoy Your Spritz Like a Local
One of the best ways to experience Venice is by taking part in the local tradition of aperitivo – the early evening ritual of enjoying drinks and snacks with friends. This typically takes place between 6 and 8 PM, when locals gather in bars, cafes, and small eateries to unwind after a long day. In Venice, you can find plenty of spots offering a Spritz along the canals, and it’s a fantastic way to soak in the atmosphere.
When you order a Spritz in Venice, don’t expect just the drink alone. Venetian bars often offer small plates of snacks, known as cicchetti (similar to tapas), which pair perfectly with the refreshing drink. You might be served a small bowl of olives, chips, or even more elaborate dishes like mini sandwiches or fried seafood. The idea is to keep it light, allowing you to enjoy the drink slowly while savoring the flavors of Venice.
The best spots for a Spritz are often the ones that locals frequent. While touristy areas like Piazza San Marco may have a higher price tag, venture off the beaten path into the quieter neighborhoods or along the canals where you can enjoy a more authentic experience. The local bàcari (Venetian taverns) are the places to go for the perfect Spritz, especially when you want to mingle with Venetians and learn more about the tradition.

How Much Does a Spritz Cost in Venice?
The price of a Spritz depends on where you order it:
- At a bacaro: Around €3–€5, which is affordable and great for a casual experience.
- At a café in tourist areas: €8–€12, especially if you’re seated in a prime location like St. Mark’s Square.
The Spritz and Venetian Culture
The Spritz is more than just a drink – it’s a symbol of Venetian culture and the city’s way of life. In Venice, aperitivo is an occasion to slow down and connect with others. It’s a time to relax, chat with friends, or even people-watch along the bustling streets. The art of enjoying a Spritz is all about taking a moment to appreciate life’s simpler pleasures.
For Venetians, the Spritz is also a way to unwind after a busy day of work. It’s the drink that marks the transition from day to night, offering a refreshing pause before the evening festivities. In many ways, the Spritz embodies the laid-back yet sophisticated nature of Venetian life – simple, yet elegant, and always in the company of good people.
The Spritz in Modern Times
While the traditional Spritz remains a timeless favorite, the drink has experienced a resurgence in recent years, particularly among younger generations. Its Instagram-worthy appearance, with its vibrant orange color, has made it a social media darling, and its popularity has spread far beyond Venice and Italy. Today, you can find Spritz variations in trendy bars and cafes around the world, from New York to Tokyo.
Yet, despite its global popularity, the Spritz remains deeply tied to Venice, where it continues to be an essential part of local life. The drink has become a symbol of both the city’s history and its modern-day charm – a perfect blend of tradition and contemporary appeal.
The Perfect Time to Drink a Spritz in Venice
The best time to enjoy a Spritz in Venice is during the golden hour, just before sunset. As the sun begins to dip behind the historic buildings and the canals take on a magical glow, sipping a Spritz on a terrace or by the water is an unforgettable experience. It’s the perfect way to unwind after a day of sightseeing, allowing you to savor the moment and reflect on all the beauty around you.
Of course, the Spritz can be enjoyed at any time of day, but there’s something about the ambiance of Venice in the evening that makes it truly special. The city’s charm intensifies as the day turns to night, and there’s no better way to take it all in than with a cold, refreshing Spritz in hand.
Where to Enjoy the Best Spritz in Venice
While you can find a Spritz almost anywhere in Venice, there are a few places that stand out for their iconic status and authentic experiences.
Caffè Florian: Located in Piazza San Marco, Caffè Florian is one of the oldest cafes in Venice. While it’s a bit pricier than other spots, it offers a historic and glamorous setting for your Spritz. Enjoy the elegance of the café while soaking in the sights and sounds of the bustling square.
Al Prosecco: If you’re looking for a quieter, more local experience, head to Al Prosecco, a tiny bar located near the Rialto Market. It’s known for its excellent Spritz and friendly atmosphere, making it a favorite among Venetians.
Cantina Do Mori: A historic tavern tucked away in a narrow alley near the Rialto Bridge, Cantina Do Mori is a fantastic place to try a classic Spritz. This place has been serving up drinks since the 15th century, and its traditional Venetian feel adds to the charm of your experience.
The Spritz isn’t just a cocktail—it’s a way to immerse yourself in Venetian culture. Whether you prefer the sweetness of Aperol, the boldness of Campari, or the authenticity of Select, there’s a Spritz for every palate. As you explore Venice, take a moment to sit at a local bar, sip this iconic drink, and watch the city’s beauty unfold around you. Cheers to Venice, and as the Venetians say, Salute!